Jiawei Liu
Assistant Professor
University of Florida
Publications
Tong, C., Margolin, D., Niederdeppe, J., Chunara, R., Liu, J., Jih-Vieira, L., & King, A. J. (2025). Colorectal cancer racial equity post volume, content, and exposure: An observational study using Twitter data.Journal of Medical Internet Research, 27, e63864.
Lewis Jr., N. A., Porticella, N., Liu, J., Taylor, T., Michener, J., Barry, C. L., Nagler, R., Gollust, S. E., Moore, S., Fowler, E. F., & Niederdeppe, J. (2025). Beyond fear of backlash: Effects of messages about structural drivers of COVID-19 among large samples of Asian, Black, Hispanic, and White Americans. Social Science & Medicine.
Niederdeppe, J., Porticella, N., Liu, J., Michener J., Fowler E. F., Nagler, R., Taylor, T., Barry, C., & Lewis Jr., N. A. (2025). Centering historically minoritized populations to design effective messages about an evidence-based policy to advance social equity.PNAS Nexus, 4, 588.
Suk, J., Zhang, Y., Liu, J., & Yang, Y. (2025). Communicative AI in the scientific public sphere: An analysis of Twitter discourse on generative AI tools.Telematics and Informatics.
Liu, J., Xu, Y., & Niederdeppe, J. (2025). Inoculation theory and public policy. In B. Ivanov, K. A. Parker, & J. Compton (Eds.), The Handbook of Inoculation Theory. John Wiley & Sons, Inc.
Lu, L., Liu, J., Kim, S. J., Tao, R., McLeod, D. M. & Shah, D. V. (2024). The effects of numerical evidence and message framing in communicating vaccine efficacy.Journal of Health Communication, 29, 654-662.
Liu, J., McLeod, D. M., & Lu, L. (2024). Equivalence framing and the construction of advocacy messages.Journal of Behavioral Decision Making, 37, e2409.
Liu, J., Niederdeppe, J., Tong, C., Margolin, D., Chunara, R., Tanner, S., & King, A. J. (2024). Associations between news coverage, social media discussions, and search trends about celebrity deaths, screening, and other colorectal cancer-related events.Preventive Medicine, 185, 108022.
Liu, J., & Niederdeppe, J. (2024). Effects of communicating health disparities using social comparison framing: A comprehensive review.Social Science & Medicine, 348, 1168078.
Liu, J., & Niederdeppe, J. (2024). Effects of social comparison framing of racial health disparities and behaviors.Human Communication Research, 50, 79–94.
Liu, J., & Niederdeppe, J. (2024). Effects of race-specific prevalence and racial disparity information about obesity and diabetes.Health Communication, 39, 1269–1278.
Niederdeppe, J., Avery, R. J., Liu, J., Mann, C., Sood, N., & Eisenberg, M. D. (2023). Is exposure to pharmaceutical direct-to-consumer advertising for heart disease and diabetes associated with physical activity and dietary behavior?Social Science & Medicine, 330, 116062.
Liu, J., & Niederdeppe, J. (2023). Effects of communicating national lifetime risks and screening rates of colorectal cancer and breast cancer. Risk Analysis, 43, 2581–2596.
Niederdeppe, J., Liu, J., Spruill, M., Lewis Jr., N. A., Moore, S., Fowler, E. F., Gollust, S. E. (2023). Strategic messaging to promote policies that advance racial equity: What do we know, and what do we need to learn?The Milbank Quarterly, 101, 349-425.
Lu, L., Liu, J., Kim, S. J., Tao, R., Shah, D. V., & McLeod, D. M. (2023). The effects of vaccine efficacy information on vaccination intentions through perceived response efficacy and hope. Journal of Health Communication, 28, 121-129.
Liu, J., Avery, R. J., Fowler, E. F., Baum, L., Gollust, S. E., Barry, C. L., Welch, B., Tabor, E., Lee, N. W., & Niederdeppe, J. (2023). Campaign advertising and the cultivation of crime worry: Testing relationships with two large datasets from the 2016 U.S. election cycle. The International Journal of Press/Politics, 28, 70–91.
Liu, J., & Niederdeppe, J. (2023). Health information scanning. In E. Ho, C. Bylund & J. van Weert (Eds.), The International Encyclopedia of Health Communication. John Wiley & Sons, Inc.
Liu, J., Avery, R. J., Kim, J. J., & Niederdeppe, J. (2022). Maintaining a fair balance? Narrative and non-narrative strategies in televised direct-to-consumer advertisements for prescription drugs aired in the United States, 2003-2016. Journal of Health Communication, 27, 183–191.
Liu, J., King, J., & Niederdeppe, J. (2022). Testing mechanisms and effects of opposition-targeted inoculation and visual strategies to promote health policy. International Journal of Communication, 16, 3065-3086.
Lu, L., Liu, J., Yuan, Y. C., Lu, E., & Li, D. (2022). Psychological antecedents of COVID-19 information sharing within strong-tie and weak-tie networks. PEC Innovation, 1, 100035.
Oschatz, C., Niederdeppe, J., & Liu, J. (2022). The role of prior attitudes in narrative persuasion: Evidence from a cross-national study in Germany and the United States. Communication Monographs, 89, 376-395.
Liu, J., & Niederdeppe, J. (2022). Effects of communicating prevalence information about two common health conditions. Health Communication, 37, 1401-1412.
Lu, L., Liu, J., & Yuan, Y. C. (2022). Cultural differences in cancer information acquisition: Cancer risk perceptions, fatalistic beliefs, and worry as predictors of cancer information seeking and avoidance in the U.S. and China. Health Communication, 37, 1442-1451.
Niederdeppe, J., Avery, R. J., Liu, J., Gollust, S. E., Baum, L., Barry, C. L., Welch, B., Tabor, E., Lee, N. W., & Fowler, E. F. (2021). Exposure to televised political campaign advertisements aired in the United States 2015-2016 election cycle and psychological distress. Social Science & Medicine, 277, 113898.
Lu, L., Liu, J., Yuan, Y. C., Burns, K. S., Lu, E., & Li, D. (2021). Source trust and COVID-19 information sharing: The mediating roles of emotions and beliefs about sharing. Health Education & Behavior, 48, 132-139.
Lee, B. G., Liu, J., Choung, H., & McLeod, D. M. (2021). Exploring numerical framing effects: The interaction effects of gain/loss frames and numerical presentation formats on message comprehension, emotion, and perceived issue seriousness. Journalism and Mass Communication Quarterly, 98, 387-406.
Liu, J., & McLeod, D. M. (2021). Pathways to news commenting and the removal of the comment system on news websites. Journalism, 22, 867-881.
McLeod, D. M., Choung, H., Su, M. H., Kim, S. J., Tao, R., Liu, J., & Lee, B. G. (2021). Navigating a diverse paradigm: A conceptual framework for experimental framing effects research. Review of Communication Research, 10.
Liu, J., & Niederdeppe, J. (2020). Misperceptions of the prevalence of health conditions and behaviors. Journal of Health Communication, 25, 903-916.
Lu, L., Liu, J., & Yuan, Y. C. (2020). Health information seeking behaviors and source preferences between Chinese and U.S. populations. Journal of Health Communication, 25, 490-500.
Liu, J., King, A. J., Margolin, D., & Niederdeppe, J. (2020). Information seeking and scanning about colorectal cancer screening among black and white Americans, ages 45-74: Comparing information sources and screening behaviors. Journal of Health Communication, 25, 402-411.
Liu, J., Su, M. H., McLeod, D. M., Abisaid, J., & Lu, L. (2020). The effects of framing and advocacy expectancy on belief importance and issue attitude. Mass Communication and Society, 23, 537-553.
Lee, B. G., Liu, J., Choung, H., & McLeod, D. M. (2020). Beyond the notion of accessibility bias: Message content as the common source of agenda-setting and priming effects. Mass Communication and Society, 23, 554-577.
Liu, J., & McLeod, D. M. (2020). Framing and policy approval. In J. Van den Bulck (Ed.), The International Encyclopedia of Media Psychology. John Wiley & Sons, Inc.
Liu, J., Lee, B. G., McLeod, D. M., & Choung, H. (2019). Framing obesity: Effects of obesity labeling and prevalence statistics on public perceptions. Health Education & Behavior, 46, 322–328.
Liu, J., & McLeod, D. M. (2019). Counter-framing effects of user comments. International Journal of Communication, 13, 2484–2503.
Liu, J., Lee, B. G., McLeod, D. M., & Choung, H. (2019). Effects of frame repetition through cues in the online environment. Mass Communication and Society, 22, 447–465.
Lee, B. G., Liu, J., Choung, H., & McLeod, D. M. (2019). Framing risk with numbers: The framing effects of risk assertions and number formats on emotions and risk perceptions. Mass Communication and Society, 22, 344–364.
Su, M. H., Liu, J., & McLeod, D. M. (2019). Pathways to news sharing: Issue frame perceptions and the likelihood of sharing. Computers in Human Behavior, 91, 201–210.
Liu, J., & Scheufele, D. A. (2019). A revisionist perspective on framing effects. In W. R. Thompson (Ed.), Oxford Research Encyclopedia of Politics. New York: Oxford University Press.