Jiawei Liu​

Assistant Professor

University of Florida

​University of Florida

Advertising 3001: Advertising Strategy

Course description: This undergraduate course provides an overview of the theories, research, and practices related to advertising strategy. Topics include advertising goals and objectives, account planning, brand positioning, consumer insights, segmentation and targeting, communication strategy and messaging, media strategy and tactics, research methods, concept testing, and creative brief development. Instructor, Fall 25, Fall 24

Advertising 3008: Principles of Advertising
Course description: This undergraduate course provides an overview of the foundational concepts, processes, roles, organizations, trends, and skills related to advertising. The topics cover the functions of advertising, its purpose and effects, its history and development, clients and advertising agencies, economics and regulations, consumer behavior, advertising research, creative processes and execution, media strategies, and advertising campaigns. Instructor, Spring 25

​Cornell University
​Communication 4760: Population Health Communication
Course description: This senior-level undergraduate seminar provides an overview of theory and research on communication related to population health, including strategic efforts to impact health behavior and structural environments that support health, media portrayals of health issues, and news coverage of health and social policy with impacts on the health and distribution of health in populations. Instructor, Spring 22

University of Wisconsin-Madison

​Journalism 162: Mass Media in Multicultural America

Course description: An introduction to the roles and functions of print, film, electronic and digital media in multicultural America. International comparisons highlight differences and commonalities in the social and cultural position of mass media in societies with racially and ethnically diverse populations. Teaching Assistant, Fall 17

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Journalism 201: Introduction to Mass Communication

Course description: An introduction to how the mass media are organized and how they function in modern society; their technological basis, economic and political foundations, and social implications. This course introduces students to the interlinked journalism and strategic communication aspects of mass media and to the theoretical perspectives that scholars use to understand and analyze media processes. Lead Teaching Assistant, Spring 17​; Teaching Assistant, Fall 14, Spring 15, Fall 15, Spring 16, Fall 16, Spring 18